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Ian’s Real Estate Rant

“From the desk of Ian Barnes. Relevant, topical real estate related opinions, thoughts and perspectives”

January 2016 - Evolution Realty – Evolution Realty

The 5 Reasons Why a Home Does Not Sell

January 26, 2016

Reason 1) -The marketing is incomplete or ineffective. Not all real estate agents are alike and unfortunately, some do a minimal job in marketing the property once they’ve obtained the listing. I often research properties as part of my commitment to my craft. I’m frequently surprised by the number of incomplete property descriptions, lack of multiple attractive photos, and many times, just incorrect or incomplete...

Only Clean Business

January 25, 2016

I met with an owner recently, and he asked me to appraise his home with the view to possibly selling in the future. I said sure. I asked when the current listing with the current agent expired, as it had been on the internet for about the last 2 years. The owner looked at me puzzled, and said that the listing ran out 6 months...

Symptoms that a property is overpriced

January 10, 2016

I have often over the past decade espoused what I call “cause and affect” factors in the sale and marketing of property. In other words, selling a property, while of course it is personal and unique, basically it is predictable. The same things needs to be done, in a relatively similar sequence and certain barometers or indicators help us read or determine the effectiveness of...

Presentation pays

January 5, 2016

How much does a well presented home add value to a particular property?- Indeed, that is a great question. I think it is fair to say that a well presented, immaculately well maintained, stylish home, furnished to match, can sell 10-20% more than the same home with marks all over the walls, dirty carpets, neglected gardens and outdated furnishings. What it really means is that...