Categories for Rant

The 5 Reasons Why a Home Does Not Sell

November 4, 2019

Reason 1) -The marketing is incomplete or ineffective (Agent) Not all real estate agents are alike and unfortunately, some do a minimal or ineffective job in marketing the property once they’ve obtained the listing. I often research properties as part of my commitment to my craft. I’m frequently surprised by the number of incomplete property descriptions, lack of multiple attractive photos, and many times, just...

The 9 Predictors of a Probable Sale

October 27, 2019

The 9 Predictors of a Probable Sale I originally wrote this article many years ago (about 2010), but have filtered and updated it with a fresh 2019 lens and perspective making it relevant today in 2019. I have long believed that every property has a RIGHT buyer, and in EVERY market there should be able to find a buyer in a reasonable time-frame. That is still the...

Absorbtion Rate

July 21, 2019

ABSORPTION RATE- Important concept for Sellers. Years ago, I heard a well-respected trainer (David Knox from the USA) use this term and have adopted it since. It isn’t mumbo jumbo either or jardon, it makes perfect sense. How many properties in a particular market segment can a market absorb over a given time? In layman terms, the terms oversupply or under supply are a more...

Market Segments- The Concept Explained…

May 23, 2019

MARKET SEGMENT Many years ago, I started using a term which I called “Market Segment” in response to the recognition that the spread of price range in prestigious suburbs like Applecross, Mount Pleasant and Attadale was huge. You could have properties for $400,000 right up to $10M plus++ So, when buyers ask me things like, “What is the average price per sqm of land in...

Median price myth- How much is my house worth?

April 8, 2019

I was recently talking to a valuer friend Keith Barry recently about the current market and the ways many sellers and buyers (and agents) view the market and perceive values. It was a fascinating conversation. After we had it, we came up with a brand new measure we have agreed is a better and more accurate way of establishing a value of a property over...

Why it pays to move in a down market?

February 25, 2019

Why it pays to move in a down market? We often hear of sellers or potential sellers wanting to wait for markets to recover, or for prices to hit some pre-determined number desired or required before they move. We have been hearing that on and off for over ten years since the GFC of 2008. Imaging putting your life on hold waiting for a market...

The Risks of Overpricing

April 3, 2017

We see it all the time… Properties come onto the market, at what an agent or an owner thinks it is worth. An asking price or strategy is set. SCENARIO ONE: The market thinks it is a little high; it sits there a long time. Either the price comes down, or worse, doesn’t and as time rolls on the perception is that the property is...