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Test test

THE ON-TRACK PRICING PHILOSOPHY:

The Goal:

>>>To select the price and strategy
>>>That is right on target
>>>& Generate offers.

The Result: 

***(Sold for maximum price, minimum time, minimum stress)***
>>>(Ideally and Preferably this will in the first 4-5 weeks

As this is when the property is worth the most and when our best chance to get the highest price exists).

RULES OF THUMB:

1) If you are getting showings but no one is writing an offer:- 
>>>(it generally means that the property is in the range of at least 5-7% above market price).

2) If your number of showings is low and you’re experiencing a lot of drive-ups but the buyers don’t come in to see the home:-
>>>(then the property is at least 7-10% overpriced).

3) If no showings are happening at all:- 
>>>(then the property is likely priced 10++ % or more above what the market will bear for the property).

How will I know if my home is priced correctly?
The best barometer is inspections and OFFERS.

  • Ultimately, we know because the HOME SELLS. 
  • Although we will do everything we can to sell your home in a reasonable timeframe
  • At the best price, with no hassles, the one thing we cannot control or change is the market.
  • Even though we know how valuable your home is…
  • The value of your home from a selling standpoint will be determined solely by the Buyers.
###Therefore, we have generated the following “levels of seriousness”
…to help give you better knowledge of whether or not your home is priced correctly…
  • …& remember, even if it is priced correctly today, any fluctuation in the market
  • …needs to be monitored to make sure that your home is neither overpriced nor underpriced.

We will communicate with you throughout the time your home is on the market

  • To help you understand what is happening with the market
  • So that you can make the decisions that will help you realise your real estate goals as quickly as possible.

THE THREE (3) LEVELS OF INTEREST/ ENGAGEMENT FROM BUYERS.

LEVEL ONE- “MAYBE THIS SELLER ISN’T SERIOUS” LEVEL…

Symptoms:

  • No showings and no offers.
  • The Agents and potential Buyers are not interested in even seeing your home because they believe they can buy more for their dollars elsewhere,
  • OR they are “Shocked” based on the initial asking price to perceived value question so dismiss without looking.
  • The ultimate rejection. PRICE SHOCK!
LEVEL TWO- “IT’S OKAY…BUT I THINK I’LL KEEP LOOKING” LEVEL…

Symptoms:

  • Either ten to twelve showings and NO offers
  • And/ or just a few showings and/ or three home opens and no offers
  • And/ or the number of showings has slowed down since the first few weeks when the listing was initially placed on the market
  • And/ or the home has been on the market for four to six weeks with no offers
  • And/ or potential buyers believe that they can still get more house for their dollar (better value) and are willing to keep looking/ At the very least they want to keep their options open.

 

LEVEL THREE- “THIS IS IT!” LEVEL (“Wow this home is good value”)...

Symptoms:

  1. Showings, second showings,
  2. Offers in the first four to six weeks.
  3. Congratulations!…We are at the level where you want to be;
  • You have placed your house on the market at the right price.
  • At this level, we should be able to hold within just a few percentage points from where the home is currently listed.
  • Potential purchasers believe that your home is one of the nicest homes…
  • & best valued on the market…
  • & that the price supports their belief that your house might be their next home!!!
  • They are ready to buy!

***It is important we read, interpret and respond to market conditions
…if we are to remain a relevant property in the current market***

I remain committed to the process and I look forward to helping you achieve a great result in the coming weeks.

 

Yours faithfully

Ian Barnes

Thank you for your business and continued trust.