The 5 reasons why a home does not sell (Reason 1)

July 19, 2010

Reason 1) -The marketing is incomplete or ineffective.

Not all real estate agents are alike and unfortunately, some do a minimal job in marketing the property once they’ve obtained the listing.

I often research properties as part of my commitment to my craft. I’m frequently surprised by the number of incomplete property descriptions, lack of multiple attractive photos, and many times, just incorrect or incomplete information reported in the listing. In most situations, once a listing is entered onto the internet and the REIWA website it will appear on many sites on the internet, as well as the agents own sites and national real estate sites they may participate in.

Those properties with limited information, or worse, just a few photos or unflattering photos are eliminated by buyers and their agents without the buyer ever setting foot on the property. There are three groups of people your property must appeal to: agents, local buyers and out-of-town buyers. All three are influenced by the computerized representation of your property. If your property’s online and printed marketing isn’t appealing, you will have no physical showings.

While a very small percentage of homes are bought “sight unseen,” the general rule is if the buyer doesn’t step inside your home, they won’t be buying it.