The Underground Sale – Buying or Selling Property

August 28, 2015

Buying or Selling ‘Undercover’

Did you know that at any given time there are many great properties available for sale that sell before they’re advertised on the open market? Known as the ‘undercover sale’, this type of listing is becoming an increasingly popular choice by many sellers for a variety of reasons.

So if you’re a buyer who doesn’t have your details listed with an agent, you may never have the opportunity to know about a property that’s got everything you’re looking for.

WHY DO PEOPLE SELL ‘UNDERCOVER’?

Some people prefer total privacy when it comes to selling their home, and this happens for a variety of reasons. Sometimes the timing to shout out to the world that they’re selling isn’t quite right. Examples include a personal family situation such as a separation, bankruptcy, business insolvency and issues with neighbours. Or perhaps they simply want to test the waters and only want to sell if their agent has the right qualified buyer that is prepared to pay their asking price.

If you can relate to a scenario like this, it’s good to know that it is possible to sell ‘undercover’ to avoid scrutiny from others and keep things private.

HOW DOES IT WORK?

Many agents secure successful sales for clients using the ‘undercover sale’ option. By cross matching the seller’s property with their buyer database, agents actively look for as many good matches as they can find. They then contact those buyers to let them know about the property they have listed silently. It can also work the other way around. Buyers approach the agent with their specific needs and the agent then assesses all listed (undercover and advertised) properties to find a suitable match. Either way, it’s a process of cross matching and connecting.

Please drop me a line if I can be of any assistance with your real estate matters.